Thanks For The Memories Analysis

At the start of the music video there is a long shot of two bang members talking to each other. It then cuts to a long shot of the whole band assuming position. The lead singer Patrick Stump is interrupted by a Chimpanzee which then shows a medium shots of each member of the band looking annoyed. The video becomes a bit confusing at this part and gives the audience the feeling that the Chimpanzee's are in charge since they are controlling the camera and sitting in the director and producer chairs. When the music video actually starts the the first shot that is shown is another medium shot of the Patrick Stump. The next shot after that is two chimps controlling a camera. 

Throughout the whole the music the it switches between shots of chimpanzee's taking over the set and using the camera's and dressing room, to shots of the band performing on set watching this all happen. Some match in the lyrics and visuals is there is a Chimp playing a violin followed with the lyrics "who does he think he is', this could be saying that the Chimpanzee is imitating the bands music. When the beat in the music comes in, the camera switches back to another long shot of the band performing again. It then cuts to another shot of the Chimpanzee's controlling the cameras which then cuts back to Patrick in the spotlight, this could be showing him as the star image. Throughout the music video most of the lighting is very dark and you can notice that the room is foggy when the lights are on. 

The next important shot is a of the guitarist spinning out of control which cuts to the Chimpanzee looking distressed which cuts back to the the guitarist looking confused as if he did something wrong. The Chimp then takes this Guitar and shows him what to do. This is mocking a director since they would usually complain about whats wrong with a video and try to do it themselves. The next array of shots are of what looks like the band taking a break from the music video, this is shown by the band members getting some food and playing chess with the Chimps. This makes it looks like the chimps are imitating humans. The way Patrick and the orangutan are playing chess could show that humans and the chimps are in competition.

The next significant shots show the humans getting into fights with the chimps and it looks as if they are getting replaced by the chimps or that they are trying to show them how to play, which is acting like human directors. After this a close-up of a band member getting his make-up done by some chimps, this connotes that he is ready to start performing. It then cuts to an establishing shot of the band performing on set. The next scene is another part that matched the lyrics and visuals. When a member of the band is waiting in a hotel room a woman walks in and the lyrics say "They say I only think in the form of crunching numbers, in hotel rooms collecting page six lovers". The mise en scene also fits with the scene for this part of the song because of the a dress a woman is wearing and the fact the room is the colour red gives of a promiscuous atmosphere. This is an example of voyeurism which is a part of Goodwin's theory. The next main scene is the Chimpanzee replacing the band member who is sitting with the girl, however the girl doesn't act like she notices and they continue what they were doing. This could connote that the Chimpanzee's are again replacing the band or seen as humans. It then cuts back to a long shot of the band playing again on set with their instruments. 

At the conclusion of the video, you see the band all playing together whilst the Chimpanzee and the girl are sitting in the directors chairs watching the video. Everything seems to be going fine until the Chimpanzee begins playing with the girls hair, this then shows the guitarist get annoyed and show he is fed up with these Chimpanzee's taking over. He shows this by smashing everything around and throwing his guitar. The video closes with him destroying the B on the sign in the background.

Lyrics Analysis

This is the analysis of the lyrics for our song choice of 'The Pretender'. We started from the top and began pitching in idea on what we thought we could do for the certain section of the song. We separated our ideas by putting one persons on the left and the others on the right. This should hopefully help us when creating our storyboard for our music video.

Song Choice - The Pretender Analysis

In the end 'The Pretender' got the majority vote for the song choice of our music video. We took it into consideration and all decided to agree that 'The Pretender' is a good choice for our music video.

The song choice that we have chosen is The Pretender. It is is a song by the American alternative rock band Foo Fighters. It was the first single from the group's 2007 album Echoes, Silence, Patience & Grace.

The music video ‘The Pretender’ by Foo Fighters shows several features of Andrew Goodwin’s music video theory. The video commences with an aircraft hanger this could be recognised to represent the scale of the band as they are very well received in the music industry.

There are several close ups of the band are used throughout; this is heavily enforced by the record label. It creates a personality for the band and helps them make solid motives that set them apart from other bands in the same genre as them. Low angel shots of Dave Ghrol (Lead singer) and his guitar at the beginning make him look tall and powerful signifying he is the most important member of the band.

Near the end of the video the wall of red behind them explodes and showers the room in a red paint. The red paint could be visually perceived to represent the emotion and anger being the musical composition, but additionally the climax of the video. Visual editing can be visually shown to match that of the tempo close ups of the instruments being played in sync with the music shows the audience that the band can play. This can also be applied to the lip-syncing

Although the video consist of mainly performance, linking together lyrics and visuals creates an idea of a narrative. “I’m what’s right, I’m the enemy” is showing they're going against society and the police in particular. This comes towards to the end of the video showing that whats holding them together has eventually snapped and that he has given up being in ill-mannered towards the police and has deiced to make a stand.

The performers have a wide stance while playing; this is commonly associated with rock music and is often shown in rock videos.  Additionally a tedious feature of music is the appearance of the band, they look messy/scruffy and wear their instruments low on the body this additionally promotes the wide stance they have. A widespread representation in music is a massive hefty reliance on a narrative; rock videos incline to have less of a narrative and more performance in their music videos.

Digipak plan

This is my digipak plan, there are seven sections to a digipak, the front cover, the back, the inside, the first disc, the bonus disc and a booklet. Here on my digipak, for the front cover I have decided to make it a puddle which shows a reflection of a guitar within it. The back of the digipak will have a picture of the band all holding their instruments with the track list going down the side. The booklet will be similar to the back with a picture of the band however this time they will be in a different location. My main disc and bonus disc will have dark blue ripples of water. The text will not be in the ripples on the first disk but will be for the bonus one. The back will feature a building which will show part of the location that we are in. There is also the spine which will have the name of the band on it and would usually have an album name.

Artist Brief

Name of the Artist: Cold Liberty

History/background: Band of four all American, formed during high school and started out playing remixes of songs in bars/pubs. They was noticed by a small independent record label. Started out small and done a couple of gigs and one of their gigs went viral and a scout from Warner Bros music noticed the band. Band was asked by a couple of record labels but signed into Warner Bros.

Status now: Been with Warner Bros for half a year and the band is still starting out.

We are Signed to Warner Bros

Our Sound is Alternative rock

Ideology: Being original 

Our influences: Red Hot Chili Peppers, Linkin Park, 30 seconds to mars, Fallout boy, Foo fighters

Likes: Gaming, Messing around, being jokey, making music, Independence day

Dislikes: Musicals, imposters, drugs, abuse, pop  

Audience Profiling

Digipack Presentation

Jay Z Analysis

Jay Z is seen as being a gangster in this music video. This can be seen by the use of urban setting where they use: freestyle dancing, guns, graffiti, criminality, rough looking clubs, him getting shot, basketball court, the police are white and black men are in prison.

The cinematography used is in the video are close-ups which are to show the record label, there are low angles when the camera are on Jay Z to show that we are inferior to him. There are other close-ups when he swears, shows that his record label is explicit, it also shows his aggression and his type of genre. The only other shot types that there are, are long shots of unimportant people, and the only close-ups that aren't on Jay Z are on the female "breasts and ass".

The target audience for this type of video is young adults which are addressed by any relevance to how they act compared to how people in the music video act.

His own record label is Def Jam, this shows his independence. There is less emphasis on Jay Z on his own as he is an established artist and doesn't need a lot of focus.

Goodwin

There is reference and notion of looking in the video, this is shown by when you see his face is on another TV within the video. The lyrics match the video when he talks about his hat he then proceeds to move it. He also says the word "bitch" and it literally shows a woman. There is a synchronous relationship, when he raps fast the video goes fast and it cut's in time with the beat. The use of fast editing shows that it's an aggressive music video. 

Postmodernsism is a shortcut to mass audiences

Postmodernism is a shortcut to mass audiences because it allows more people to get into something again, if something is remade the people who previously liked it will, and then you will have the newer audiences who haven't seen it before or didn't want to because of how old or different it was, but will now watch it due to it being modernised.

An example of postmodernism can be a parody an example of an artist who creates parody music videos is: Weird Al, an example of a music video he has made is Fat which is a parody of Bad by Michael Jackson:




and



You can see the resemblance by the beginning of the song and how it is acted out. The setting that they are both in is some form of car park. He sings with the same beat and tune to the Bad song, it is almost the same song.

John Fiske develops Roland Barthes' semic code: A car chase representation is relatable to to us due to all the ones we have seen in tv shows and movies. It is rare that we are going to experience one in real life and if we were to ever get into a car chase we would try to follow the model from the media we were given. We would understand intertexually, in terms of have seen so often on our screens. This has created the cultural knowledge of the concept of a 'car chase' and it has left people knowing it as a normal event.