Digipak Presentation Feedback

This is the feedback from my first digipak draft. There are a lot of good points and points that say what my work can be improved on. Some feedback is saying that the pictures were too dark but that was just because of the screen it was being presented on. I will still however decide to change the brightness of my digipak in case it wasn't the screen and it could happen again. Another point that I was given was telling me that I needed to switch around the front cover and the left cover since the left cover looked more professional and what a front cover should look like. I will go on and change the digipak layout around so it makes more sense and can please the audience's feedback. My track listing needs to be developed I will change it so it looks more like a real track list on a digipak. Instead of lyrics on my inside cover it needs to be a lyrics book, which I might remove and add a second disc instead so that it can fulfill my promise of a bonus disc. I also got feedback on my disc saying it needs to be edited, which I will get around to making it link with the rest of my digipak. I will take all of this feedback into consideration and make my second draft a lot better than the first one, so that it can please the audience.

Digipak First Draft

This is my first draft of the digipak. I have decided to create a dark theme by keeping all of the colours throughout the pictures in the digipak dark. The front cover I have chosen is a puddle which I used to relate to my digipak design. I'm not too sure if I'll keep it because it doesn't really capture the image that I wanted to see. The back cover I feel okay with, I like how I have laid everything out with the picture of the band in the background. My left cover is the logo, however since I wanted everything to stay with a dark theme I decided that I would invert the whole image, making it black with white text. Then for the rest of the text used in the digipak I decided to make them all white so that it would link. My cover inside I think is fine with the lyrics going down it. The only part I disagree with at the moment is the disc. I am still trying to find a way to make it look similar to the one I did for my digipak design. My left cover is looking a bit plain, so I might also do something to that as well.

Digipak Draft Creation

This is the digipak creation stage, here you can see all parts of the digipak form when I started creating it. The images are laid out in a weird order but it starts from the second to right at the top going right. You can see the stages from where I began putting in images from our test shots along with some text which is usually seen in most normal digipaks.

Studio Shots

Here are some more photo-shoots that we had done. This time it was done in a studio in the school, this is to show more of the locations that we are going to be using for our music video. It also shows the band actually using instruments which is usually a main part in rock genre music videos. We also began shooting in the studio, however we are not sure whether we like the videos or not so we are going to film again but this time in a drama room as it means that we can have more room to film, since that was a big issue using the studio. It also means that we can set up a stage and try and capture everything how we imagined.

Production Calander

Pitch Feedback

Here is what everyone said about our pitch. Overall I think that our pitch went really well, there were some parts that could be improved on, however most of the feedback agrees that all of the work that we had created over the last month has turned out really good. We will be presenting the pitch again so we will have to use what we was given in here and put it into our actual presentation. Some good feedback was that we had good analysis of the original video and our test shots were looking good. Our logo was praised a lot in the feedback along with the band name and song choice. Some parts that people found confusing was narrative, this might of been because of the animatic. Even though the animatic links well with beat of the song, trying to follow the story is proven quite hard when you watch it. We also forgot to add a Goodwin's analysis of our own music video, so this is another thing that we will do next time.

Animatic

This is the animatic for our music video. We took pictures of all of our storyboards and then individually print screened each section that we needed; after we had done that we took the song choice of 'The Pretender' and edited it together with the pictures using final cut pro. This is our first attempt of making an animatic, we all felt that it worked well with timing the music to each shot, however some parts can be confusing if you don't know the context.

Storyboards

These are our storyboards. After analysing all of the lyrics we then decided to put it into our storyboard. We all chose the best ideas from our lyric analysis and thought about how that could be implemented into our storyboard. The next stage that we are going to take is animating the storyboard and turning it into and animatic by linking it with our song choice.

Final Logo

This is the Logo that we all decided on, combining a font that found and likes with the statue of liberty since it links to our name. We also made the flame light blue to represent ice, which again represents the cold part of our name. We wanted to try and link to logo to name as much as possible so that when people see the logo it will make them instantly know who the band is.

Band Logo

These are the three Logo choices that we came up with. They all have the same image in the background however, the font's are different in each one and they are also in different locations around the picture. 

The Logo we decided to go for was the middle one, we felt it looked the best out of the rest and the font also fits well with the image in the background of the statue of liberty. 

Font survey

We took another survey to get peoples on opinion on the font that we should use. The font is important as it will be shown in our digipak's, posters and logo. Even though we have a lot of votes on a certain one, we are still not sure if we like it ourselves so we are looking into this more and trying to research more fonts that could look go for our band.

Thanks For The Memories Analysis

At the start of the music video there is a long shot of two bang members talking to each other. It then cuts to a long shot of the whole band assuming position. The lead singer Patrick Stump is interrupted by a Chimpanzee which then shows a medium shots of each member of the band looking annoyed. The video becomes a bit confusing at this part and gives the audience the feeling that the Chimpanzee's are in charge since they are controlling the camera and sitting in the director and producer chairs. When the music video actually starts the the first shot that is shown is another medium shot of the Patrick Stump. The next shot after that is two chimps controlling a camera. 

Throughout the whole the music the it switches between shots of chimpanzee's taking over the set and using the camera's and dressing room, to shots of the band performing on set watching this all happen. Some match in the lyrics and visuals is there is a Chimp playing a violin followed with the lyrics "who does he think he is', this could be saying that the Chimpanzee is imitating the bands music. When the beat in the music comes in, the camera switches back to another long shot of the band performing again. It then cuts to another shot of the Chimpanzee's controlling the cameras which then cuts back to Patrick in the spotlight, this could be showing him as the star image. Throughout the music video most of the lighting is very dark and you can notice that the room is foggy when the lights are on. 

The next important shot is a of the guitarist spinning out of control which cuts to the Chimpanzee looking distressed which cuts back to the the guitarist looking confused as if he did something wrong. The Chimp then takes this Guitar and shows him what to do. This is mocking a director since they would usually complain about whats wrong with a video and try to do it themselves. The next array of shots are of what looks like the band taking a break from the music video, this is shown by the band members getting some food and playing chess with the Chimps. This makes it looks like the chimps are imitating humans. The way Patrick and the orangutan are playing chess could show that humans and the chimps are in competition.

The next significant shots show the humans getting into fights with the chimps and it looks as if they are getting replaced by the chimps or that they are trying to show them how to play, which is acting like human directors. After this a close-up of a band member getting his make-up done by some chimps, this connotes that he is ready to start performing. It then cuts to an establishing shot of the band performing on set. The next scene is another part that matched the lyrics and visuals. When a member of the band is waiting in a hotel room a woman walks in and the lyrics say "They say I only think in the form of crunching numbers, in hotel rooms collecting page six lovers". The mise en scene also fits with the scene for this part of the song because of the a dress a woman is wearing and the fact the room is the colour red gives of a promiscuous atmosphere. This is an example of voyeurism which is a part of Goodwin's theory. The next main scene is the Chimpanzee replacing the band member who is sitting with the girl, however the girl doesn't act like she notices and they continue what they were doing. This could connote that the Chimpanzee's are again replacing the band or seen as humans. It then cuts back to a long shot of the band playing again on set with their instruments. 

At the conclusion of the video, you see the band all playing together whilst the Chimpanzee and the girl are sitting in the directors chairs watching the video. Everything seems to be going fine until the Chimpanzee begins playing with the girls hair, this then shows the guitarist get annoyed and show he is fed up with these Chimpanzee's taking over. He shows this by smashing everything around and throwing his guitar. The video closes with him destroying the B on the sign in the background.

Mood Board

This is the mood board that represents our audience profile. On here we have all sorts of things that relate to the band and what the band like. For example we have and American flag on the mood board since we are meant to be a patriotic American band. We also have pictures of bands that we said we were influenced by to show what we wish to end up like. We have clothing as well to show the attire that we would wear.

Location Shots

These are some of the location shots that we took on our photo-shoot. These also show a variety of areas that range from inside to outside. Some of these photographs can be very useful again for when I am making my digipak and poster because of the professional look that they have.

Photoshoot

These are our pictures from our first photo-shoot that we had done. We decided to take a bit of variety, this can be seen by us having outside shots and inside ones. I personally prefer the inside shots that we had taken, I felt that they looked very professional and will come in handy for my digipak and poster and also for showing when present our pitch. 

Lyrics Analysis

This is the analysis of the lyrics for our song choice of 'The Pretender'. We started from the top and began pitching in idea on what we thought we could do for the certain section of the song. We separated our ideas by putting one persons on the left and the others on the right. This should hopefully help us when creating our storyboard for our music video.

Song Choice - The Pretender Analysis

In the end 'The Pretender' got the majority vote for the song choice of our music video. We took it into consideration and all decided to agree that 'The Pretender' is a good choice for our music video.

The song choice that we have chosen is The Pretender. It is is a song by the American alternative rock band Foo Fighters. It was the first single from the group's 2007 album Echoes, Silence, Patience & Grace.

The music video ‘The Pretender’ by Foo Fighters shows several features of Andrew Goodwin’s music video theory. The video commences with an aircraft hanger this could be recognised to represent the scale of the band as they are very well received in the music industry.

There are several close ups of the band are used throughout; this is heavily enforced by the record label. It creates a personality for the band and helps them make solid motives that set them apart from other bands in the same genre as them. Low angel shots of Dave Ghrol (Lead singer) and his guitar at the beginning make him look tall and powerful signifying he is the most important member of the band.

Near the end of the video the wall of red behind them explodes and showers the room in a red paint. The red paint could be visually perceived to represent the emotion and anger being the musical composition, but additionally the climax of the video. Visual editing can be visually shown to match that of the tempo close ups of the instruments being played in sync with the music shows the audience that the band can play. This can also be applied to the lip-syncing

Although the video consist of mainly performance, linking together lyrics and visuals creates an idea of a narrative. “I’m what’s right, I’m the enemy” is showing they're going against society and the police in particular. This comes towards to the end of the video showing that whats holding them together has eventually snapped and that he has given up being in ill-mannered towards the police and has deiced to make a stand.

The performers have a wide stance while playing; this is commonly associated with rock music and is often shown in rock videos.  Additionally a tedious feature of music is the appearance of the band, they look messy/scruffy and wear their instruments low on the body this additionally promotes the wide stance they have. A widespread representation in music is a massive hefty reliance on a narrative; rock videos incline to have less of a narrative and more performance in their music videos.

Song Choice Survey

This is the song choice survey that we decided to go out and take. We went and ask several different people around school to get their opinion on what song we should choose.

Focus Group Recording

Locations: The locations that we have chosen that we might film in are an abandoned area, a forest, a marsh, a recording studio and a stage.

Costume: The costumes that we have chosen are casual clothes, skinny/baggy jeans, dark colours, hoodie and worn down shoes.

Photographer: The photographer that we have chosen is Nathan Hogben, he has experience in taking pictures since he takes up photography as an A-Level.

Actors: The actors that we have chosen are us, which is: Ben, Louis, Jonathan and Terry.

Band Name Survey

Here is a survey for our band deciding on a name. We asked several people in our school to pick a name that they liked out of a list of names that we thought up early but couldn't decide on which ones to keep. The majority went for Cold Liberty, which we then all agreed is a good name for a band and that we will be using it.