Music videos more often than not tend to include a demonstration of typical genre characteristics.
There is a relationship between lyrics and visuals and a link with music and visuals. The demands of the record label will include the need for lots of close ups on the artist. Frequently reference to notion of looking is often an intertexual reference. There are frequent references to the notion of looking and the voyeuristic treatment of the female body. The voyeuristic treatment is usually used to get more people to watch their music videos as companies know sex sells, therefore selling out a body will help people with gaining a lot of publicity and attention towards their music video. For example: "Blurred Lines" featured naked women and got a lot of attention due to that.